The package being the ultimate communicator for the product was the basis of Globe’s rebrand strategy. The objective was to differentiate and segment using color and placement of text. With alternative colored packages, the consumer would easily understand what he is looking at. The placement of the product description makes an impact by using simple words to effectively communicate the category.

Within the busy aisles of a retail store, the new Globe packaging will jump off the shelf and will be noticed by the consumer.